“TELL THEM YOU LOVE THEM”
CLIENT
NETFLIX
IDEA
Netflix’s activation for the romantic comedy Your Place or Mine blurred the lines between social media and IRL. Featuring a first-ever live TikTok feed on a Times Square billboard takeover.
With Valentines day right around the corner, Netflix wanted to generate conversation and spark engagement around its latest rom-com, Your place of mine.
RESULTS
87M+ Views across #YourPlaceOrMine
30M+ Views across campaign content
24 Hour Billboard Takeover in Times Square
01 Surprise Proposal
AWARDS
Clio / Gold: Use of Influencer
Clio / Bronze: OOH
OMMA / Digital Out of Home
DigiDay / Best Out-of-Home Campaign
