“SHAQXEL FOLEY”
CLIENT
NETFLIX
IDEA
It started as a pun in a pitch deck. It ended as Shaq auditioning to be the new Axel Foley for Netflix’s new installment of the Beverly Hills Cop franchise. No one can replace Eddie. Not even Shaq. Sorry big fella.
RESULTS
8.4 Million views on social
7.9 Million PR impressions
1 TV spot run during the NBA Finals
0 CallShaqs
