CLIENT
NERF/HASBRO
IDEA
Nerf wanted to launch the first-ever TikTok channel for any Hasbro brand. We created your inner child’s dream job: Nerf’s first Chief TikTok Officer. $10K a month to make videos for NERF. Not only did we find the incredible Sophie Lightning - she held it down at NERF for two years. NERF or nothing 😉
RESULTS
0 - 42,000 followers on @Nerf in a week
2.1M organic views on launch post
42M Campaign Views
28M UGC Views
1.1K Nerf Application Posts
1 New Nerf Chief TikTok Officer
