“COSMETIC CRIMINALS”
CLIENT
e.l.f.
IDEA
Everyone loves e.l.f. but older generations saw the brand as Gen Z only, leading them to steal product. Horrifying. We made a 15 minute makeup mockumentary about cosmetic crime. Didn’t get on Netflix. Just Amazon.
RESULTS
Amazon Prime Video Rating ⭐⭐⭐⭐⭐
7.4 Billion PR Impressions
Security Kit sold out in 2 days
AWARDS
GOLD, Shots Awards, Ad of the Year: Concept Above Two Minutes
WOOD PENCIL, D&AD, Entertainment: Scripted Long-Form
BRONZE, Clio, Film Craft: Copywriting
WEBBY'S CHOICE, Webby Winner: Long Form Video
BEST MULTICHANNEL STRATEGY, Digiday Content Marketing Awards
SILVER Entertainment Category: The Drum Awards
GOLD ENTERTAINMENT CLIO for Cosmetic Criminals!
*most awarded campaign in e.l.f. history
**so you admit it. you care about awards
